Patrick Martin, General Manager, Service Solutions at Coveo - In the last few months, there has been huge hype around generative AI and how it will transform the customer experience. Conversational AI has been around for several years with mitigated success, so how is this different? In this session, we talk about generative AI and it's different applications to the Customer Support/Service industry and determine how this new piece of technology will change how customers are served across all channels.