Most proactive support solutions are actually reactive. You’re still reacting to a signal. Your reaction is just faster. True proactive support lies in preventing those signals. The insights to get there are already in your customer support data. With robust support analytics, you can identify and understand trends at scale, train your team, and enable customers. Most importantly you can use those insights to make strategic decisions that stop negative signals from happening in the first place. Insights like these are the starting blocks for making decisions that transform support organizations.