Dr. Jonah Berger
52 min
How to Change Anything
Everyone has something they want to change. Support professionals want to shift to more proactive engagement. Employees want to change their boss’ minds and leaders want to transform organizations. But change is hard. We push and push, but often nothing happens. Could there be a better way? This talk introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the five hidden factors that impede change, and how by mitigating them, you can change anything.
